Puppy Plaza

As part of a Design, Innovation, and Creativity course, my team was tasked with developing a way to bring more people to the city's dog parks. From need-finding to prototyping, we brainstormed our way to a brand strategy for that excited dog owners (and hopefully their dogs too).

Brand Identity - Research - Naming - Brand Strategy

The best way to earn a dog's love is treats, and it was an absolute treat to work on this project!

We went out and interviewed dog owners, asking them what brought them out to the park in the first place. Most wished there was more information about the dog parks online (some didn't even know the name of the park they were at), as well as improved amenities. Sounds like it was time for a much needed brand overhaul.

Let's Play Catch

While my teammates tackled more interviews, I worked on creating a brand strategy for a park in a central location that was pulling in very few customers. I landed on an identity that needed to be fun, inviting, and a little quirky.

A puppy appeared in the negative space between words, and a couple of tennis balls in the type really rounded out the logo. It received overwhelmingly positive feedback at the prototyping stage.

Feeling Fancy

We wanted to also offer a more elevated approach to the Puppy Plaza for parks near more upscale neighborhoods.

To do so, I removed the more playful tennis ball elements and added the location in a contrasting typeface, making the logo feel sophisticated while still welcoming. Dog owners here did enjoy this logo over the first logo, with many wanting the design on a variety of goods.

More Projects

VALKATHIN STUDIO

Kansas City, Missouri