Logo - Brand Identity
Like most industries, the impact of COVID-19 on transportation and the supply chain was enormous. Fifth Wheel hoped to alleviate the extra stress being put on truck drivers by developing an app to help drivers find reliable stops and a more intuitive GPS system.
My design process started by doing research, as per usual. First, I discovered that a "fifth wheel" is the type of hitch attaching the trailer to the truck. Next, what would the typical demographics be for the product? The average truck driver is a 50-year-old man, and company findings suggested the more "literal" the logo was, the better the response.
